The new movie 88:88 seems to get me.
I like movies that have a very interesting marketing strategy. Let me explain…Cloverfield was a fantastic movie. Why? Because in the trailer didn’t reveal too much…so I went into the theater – not really knowing what was going to happen and loving it because of that. JJ Abrams gets it. Don’t reveal too much of the story…and people will be interested in watching it.
Joey Ciccoline gets it too. The trailer for his new movie, 88:88, reveals just enough to get your attention. They have released the line, hooked me, and are now reeling me in with the mystery that surrounds the film. Watch it and see for yourself.
I got a chance to talk to Joey, the director – writer – editor, about his new film and the inspiration / work that went into it to make it a reality.
Read the interview after the jump…
Who are you and what do you do?
I directed 88:88 and cowrote it with my friend Sean Wilson. I also shot the film and did all the editing and post work, as a necessity of the budget. It’s not something I recommend, though. When you’re split between several jobs, you can never give any one of them your full attention.
This is the first film I’ve completed, but I’ve spent the last several years working freelance (http://www.paperbeatsrock.tv) doing a lot of video editing, motion graphics, and music videos. On the side, I’ve also done a variety of comedy projects with friends (a web series and some improv-based sketch comedy).
What was the inspiration for writing 88:88?
Sean and I have been working on a feature film script off and on for a while, but making a film is expensive, especially a feature film. You have to start small and work your way up. I told him we needed to come up with a story for a short film, one that would be cheap and easy to shoot, but that told a compelling story. I figured we could then use the short to have something to show for ourselves when looking for funding for a bigger film. He came up with the initial idea for it pretty quickly, and then we worked together to refine and write it out. Of course, in the end, it turned out to be neither cheap nor easy.
The trailer doesn’t give much away…why reveal so little?
Well, because it’s a trailer. A trailer should make you want to see the film. That is its purpose. Ideally, it should accomplish that purpose without telling you the whole story and without showing too much. This applies to any film, from a mystery thriller to a romantic comedy. You should get the tone, and an introduction to the world and the character(s), and just enough of the story to stimulate the viewer’s mind into wonder and the need to know what’s going to happen.
How did you team up with Makeup & Vanity Set for the music?
Sean had heard of him first, through the chip tunes world (and I knew of him, vaguely). Then, while working on the script, we were talking about music that might be good for the end of the film. It’s a short film, and one that we figured could do fine without a score, but would benefit from a good piece of music to cap it off. We explored a few options but had difficulty getting in touch with publishers to obtain rights.
Then Never Let Go came out. I loved it. We felt like A New Dawn would be perfect for the end of the film. So, we emailed him, asked about using it, and sent him a link to the rough cut of the film. He liked the film, so we got together and realized that we were very much in the same mindset when it comes to film and music and the relation of the two and the things we like, now and from childhood.
He ended up doing a great kind of minimal score for the film. It really adds depth and tone to the world and the story. We were still working with A New Dawn for the end of the film, but by the time it hit the credits, it always seemed to fall flat in some way. Something about it was just never right. He sent me a few rough tracks from the album he had started working on. I dropped one of them in and suddenly it was like the film finally worked. I’m not sure how to explain it, but it was exactly what it needed.
What can we expect from 88:88?
I’m not sure there’s much I can say that the trailer doesn’t already say, without saying too much. If all goes well, it will be playing at festivals around the country throughout the year. Unfortunately we won’t be putting it up online publicly until we’re done with the festival run, but there may be some opportunities for people to see it online before then…
What are some inspirations outside of Exotic Duck?
Lately I’ve been thinking a lot about films from when I was younger. Real, dramatic stories were being told about people, and they were doing it in amazing, fantastic situations and settings (Alien, Jaws, Raiders, etc.). Over time, the extraordinary aspects of such films were isolated, refined and are now being fed back to us without any soul, without any story, without anything natural or real about it. I keep thinking about those older films and the way they told stories, and how I want to do that.
For things more recent… there’s been a great resurgence lately of classic sci-fi (and story over CG) in the lower budget independent world with films like Moon (from Duncan Jones) and Another Earth (from Mike Cahill and Britt Marling). Nicolas Winding Refn’s Drive was also pretty fantastic in its craftsmanship, style, and pace. I love the way he lets moments just linger and be moments. No one does that anymore.
If you’re interested in finding out more about 88:88 – check out the movie site here.
Also if you want to download Makeup & Vanity Set’s first song for the film FOR FREEEE! head on over to Bandcamp.