SHFT is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier, most famous for his portrayal of Vincent Chase on HBO’s Entourage. They’re mission “is to convey a more sustainable approach to the way we live through video, design, art and culture.”
From the creators:
“It takes a lot to make a movement on the quotidian level. As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe. We feel that video, art and design are powerful and inspiring ways to convey this narrative. That SHFT was our particular tool to tell this story.
We also embrace the idea that consumers have the power to make change. Businesses respond to the demand of their customers. SHFT celebrates the burgeoning sustainable marketplace where great design and innovation meet. We vote with our dollars and can have a powerful impact when we do.
Finally, we wanted to explore the idea that “environmentalism” as a movement, as a separate category, has become anathema. Sustainability should be folded into the fabric of our lives, a part of our consciousness that touches everything we do. It should be reflected in our culture, our art, our music and design, and nudge us further towards the sustainable direction in which we’re inevitably headed.”
I’ve been looking through SHFT for a bit now, and have been impressed. I’m not really the one to go “green,” but I do like the message and the idea behind the site. What I really enjoy is the SHFT TV section where they have a bunch of self-produced videos dedicated to featuring people who are making the world a better place from building gardens in cities to starting “clean powered bowling alleys.”
I also think it’s cool that these famous guys are taking time to actually get something done with their given ability to be recognized. Using their resources and pulling together a “web-zine” that they feel passionate for deserves respect.
Check out the site and let me know what you think of “going green” in the comment section…