Following a successful column in Esquire magazine, in 1964 Hardy Amies wrote the ABC of Men’s Fashion, a witty guide to gentlemen’s style and etiquette. Today, some of the world’s most influential people involved in fashion and creativity give their own view on style and the essentials of men’s fashion.
Dutch production company Dough’Nut has produced some amazing videos for London based clothing company Hardy Amies. This ABC web series is dedicated to showing off a good sense of style and the guys that try to make themselves look a cut above the rest.
Watch the 4 episodes after the jump…
With experience including personal shopping, luxury brand management, communications and pattern cutting, Alexander Lewis is Director of brand consultancy Studio ADL Ltd and Creative Director of his own clothing brand.
Dean Fankhauser is an expert in online user experience and co-founder of Nuji.com, an innovative social store platform.
Harvard Business School graduate Imran Amed is a writer, entrepreneur and Founder and Editor of renowned fashion platform The Business of Fashion.
A financial analyst, Baron Edward Downpatrick is son of Earl and Countess St Andrews and grandson of TRH’s the Duke and Duchess of Kent. He was also godson of the late Diana, Princess of Wales.
///Steven
